Dupixent
A pharma spot, before the shoot.
I designed and delivered two :60 animatic spots for DUPIXENT (dupilumab), working with the Toronto production company Paper Route. Every storyboard frame, character and location was designed and rendered as an AI-generated motion shot. There was no live shoot and no recording.
It ran as a 7-day rush, with revisions built into the week and a number of rounds and re-shoots along the way, so the agency could see the spots move before committing to production.
Frames
Storyboard frames designed shot by shot, then brought to life as motion: the animatic plays like the finished spot, at full length.
Characters
The cast was designed and kept consistent from shot to shot and across both spots, with wardrobe following the client’s notes.
Locations
Every setting was built and rendered with AI, with no locations to scout or book.
Hand-off
Paper Route took the shots into their edit, adding voiceover, music, legal text, logos and end cards.