RAVEN RED
RAVEN is an AI-generated performance persona created to explore new forms of brand, fan, and cultural engagement within professional sport. She exists as a modern hype-voice — bridging music, visual identity, and storytelling — with a focus on women’s sports, emerging leagues, and Canadian pride. Designed to operate in partnership with professional teams, RAVEN RED supports brand teams through adaptable content, anthem-style audio, and campaign-ready visuals that amplify community, momentum, and belonging. The project examines how AI characters can function as long-term creative assets, evolving alongside teams and fans rather than replacing human connection.
